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Executed

We work with companies that are facing innovation, branding and marketing challenges in an increasingly complex environment. Wellspring helps grow big ideas for brands around the world. Our clients can expect smart strategic thinking, inspiring insights and lasting relationships driven by a passion for the process, and the rewards that come from true collaboration.





Kraft

"I am a big fan of Wellsping’s InsightsLab®. They are a very collaborative partner and their process is an efficient way to collectively "work" your team's knowledge. At the end of the two days everyone walks away with a deeper understanding of your shared consumer, your brand promise and your customized deliverable in hand."
Silvia Robles, Director, Latina Marketing at Kraft Foods

"Wellspring was able to open up our eyes to the consumer. During two year-long qualitative panels, we were able to build a solid foundation of learnings that led to deeper insights and the ability to provide direction across the marketing mix to our business teams."
Laura Zoller, former Sr. Consumer Insights Manager, Kraft Foods

Bacardi

I have partnered with Wellspring Insights & Innovation for over eight years on a variety of research projects. Most recently, we've conducted InsightsMax® studies with Wellspring Insights & Innovation to re-position two of our core brands with a new generation of consumers. InsightsMax® is a unique approach to qualitative research that engages our brand managers to collaborate and be an integral part of the insights team - they "see and feel" the insights directly by observing the ethnographic research, participating in creative maxi-group sessions with the consumers and participating in debriefing sessions. The deliverable is a rich, highly visual documentary movie that extends the reach of the insights to upper management and the local sales teams. I highly recommend Wellspring Insights & Innovation for strategic research.
Jennifer Docherty, Consumer Insights Director